RUNNING A BUSINESS
Starting Up: The Business of Love
By DIANA RANSOMFrom smSmallBiz.com
Innovate
To get people interested in your product or service, says Hanssens from UCLA, "you have to get creative." For example, Ralph Castillo, the founder of Cupids X Factors, a dating site based in Miami that will operate in both English and Spanish when it officially launches on Valentine's Day, devised his own formula for finding love online. His matching tool, which is patent pending, will link users based on 10 factors ranging from age and health to personality and finances, rather than personal preferences, as is a common matching platform used by some bigger sites. "Just because I like spaghetti [and another person] doesn't, doesn't mean we don't match," he says.
marketing
Starting Up: The Business of Love
By DIANA RANSOM
From smSmallBiz.com
Innovate
To get people interested in your product or service, says Hanssens from UCLA, "you have to get creative." For example, Ralph Castillo, the founder of Cupids X Factors, a dating site based in Miami that will operate in both English and Spanish when it officially launches on Valentine's Day, devised his own formula for finding love online. His matching tool, which is patent pending, will link users based on 10 factors ranging from age and health to personality and finances, rather than personal preferences, as is a common matching platform used by some bigger sites. "Just because I like spaghetti [and another person] doesn't, doesn't mean we don't match," he says.
Starting Up: The Business of Love
Innovate
To get people interested in your product or service, says Hanssens from UCLA, "you have to get creative." For example, Ralph Castillo, the founder of Cupids X Factors, a dating site based in Miami that will operate in both English and Spanish when it officially launches on Valentine's Day, devised his own formula for finding love online. His matching tool, which is patent pending, will link users based on 10 factors ranging from age and health to personality and finances, rather than personal preferences, as is a common matching platform used by some bigger sites. "Just because I like spaghetti [and another person] doesn't, doesn't mean we don't match," he says.
Online Dating Insider
Online Dating Industry News & Commentary
iDate Conference Review
By David Evans.
Story Link.
Items of Interest:
Good to see Patrick and Dora at Personality Pro. Ralph Castillo of Cupids X Factors was all over the place as well, he created a personality assessment tool which sounds pretty slick. Tai Lopez at Elite Introductions was around. Tai is doing great work taking the concept of the online introduction to the next level.
Upcoming articles:
- Hispanic Business magazine.
- Level Magazine. (Miami)
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